What are some of the challenges we face here at WLTX SEOConsult?
Here at WLTX SEOConsult, there are times when we are faced with challenges that we need to navigate through to meet targets and deadlines. We asked various team members what some of those challenges were and how they overcame them.
Charlotte Chapman, Head of SEO, said two of the biggest challenges were budget constraints and Google algorithm updates. To help overcome budget constraints, her solution is to ensure everything we do is strategic and to focus on those opportunities that will make the biggest difference to performance first. As a specialist SEO agency, we’re often challenged by Google algorithm updates, Charlotte’s solution to this is to ensure we follow best practices, keep up to date with industry news and ensure we are constantly learning.
Director of Search, Alan Reeves, said recruiting experienced local talent was a common challenge, and the solution for this is to hire local people with the right skills and attitude and then develop and coach them into superstars. Another challenge Alan faced was inflation affecting overheads and direct costs, and the solution was to utilise automation or AI and experience to increase efficiency and add more value, passing on cost increases to clients where possible.
Lara Harding, Senior Organic Social Executive, said keeping up with the changes in social media algorithms can be a real challenge and that she used to feel like she was always playing catch-up and getting left behind. To stay ahead of the game, Lara joined some online communities that gave the latest platform updates and algorithm tweaks. She now stays on top of things to give her clients the best service possible and keep them ahead of the curve.
Senior User Focused Content Strategist Sarah Macklin said that since Google released the Helpful Content Update, more websites are creating informational content than ever before. As SERPs become more competitive, Sarah says she has to consider why a reader would choose to read our content over a competitor’s, or why Google would choose to rank our content. The aim is to make the content as helpful and easy to read as possible, including extra information that competitors might not include.
Sarah Boyd, Content Marketing Manager, found that trying to stay relevant and finding a way through the noise of media could sometimes be a challenge, and her solution around this was ensuring that our PR and Content Marketing offering is genuine by only targeting relevant press with topics that our clients are passionate about. This allowed us to stay focused on the overall goal and stand out in such a hugely competitive landscape, ensuring we didn’t get lost in the noise.
