Keywords are classified into different types to make keyword research easier. One type that most people talk about is high-intent keywords, also referred to as buyer-intent keywords. In this...
What Is a Value Proposition?
A value proposition is a statement that details why customers should buy your product or service. In a sentence or two, it conveys: Your...
Good, high-quality backlinks can increase your website’s visibility in search engines. They are also good for branding and a strong sign that your content resonates with your audience. Creating...
Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy...
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created...
Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy...
What Is a Landing Page? A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a...
A pitch deck can make a strong case for your business—if it’s well-executed. In this guide, you’ll learn about the essential slides your presentation should include to impress investors....
When you start learning SEO, you’ll read many times about the importance of using keywords in your content to improve its search engine rankings. While this is true, keywords...
What Is Cornerstone Content? Cornerstone content is a term used to describe the best articles on your website. It’s the content you want your website to be known for...
Prospects interact with brands multiple times before making purchase decisions or becoming repeat customers. What if you could identify these touchpoints and optimize your marketing efforts to increase customer...
What Is a Dofollow Link? A dofollow link is a hyperlink that allows search engines to follow it and pass authority from one domain to another. Adding dofollow links...
What Is an External Link? An external link is a hyperlink that points from one domain to another. In other words, when you create an external link, you’re directing...
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How To Use Google Site Search Operator [10 Practical Examples] – SEO Tips, Tricks and Myths Debunked
What Is Google’s Site Search Operator? Google’s site search operator is a powerful tool for finding information on a specific website using Google’s search engine. By focusing your search...
Blog / Digital Marketing / Localization for SEO: Action Steps, Best Practices & Examples Every culture is different, and every market is unique. That is why as a digital...
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The NoIndex tag is very useful for keeping your SEO in good shape. In this guide, you’ll learn when and how to use it correctly. What Is a Noindex...
Blog / Technical SEO / Creating SEO-friendly URLs: Best Practices & Examples Are URLs important for users and SEO? In short, yes, they are. Although factors like page load...
Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a...
Most people rely on Google. How many times have you heard someone say: “Just Google it.” People make more than 3.5 billion searches every day on Google! But even...
Questions, questions, questions. Everyone has questions. And most of the time, they head straight to Google and other online forums to search for the answers. Studies have shown that...
What Are HTML Tags? HTML tags are markup elements used in HTML (Hypertext Markup Language) to instruct the browser how to display text, images, and other types of content....
What Is a Heading Tag? Heading tags are HTML elements that define headings and subheadings within web pages. They help readers and search engines to understand the hierarchy and...
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