Have you ever found yourself staring at a blank screen, struggling to start a new piece of content? Or perhaps you’ve felt the frustration of a project veering off...
Creating a clean, minimalist website design that maintains the integrity and effectiveness of your copy can be challenging but highly rewarding. Experts in web design emphasise that minimalism doesn’t...
What Is SEO Content? SEO content is website content (like blog posts, product pages, and images) that’s optimized to appear prominently in search engines like Google. So it can...
What Are Content Pillars for Social Media? Social media content pillars are key themes or broad topics that guide content creation efforts for your business’s social media profiles. They...
What Is a Keyword Strategy? A keyword strategy is a plan that defines the search engine queries you want to rank for, how you’ll try to rank for them,...
What Is a Topic Cluster? A topic cluster (or content cluster) is a group of interconnected, thematically related pages on a website. Each cluster includes one pillar page, which...
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created...
Understanding your customer’s mindset and journey is important for success. This is where the concept of the buyer’s journey comes into play. The buyer’s journey is a framework that...
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Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices. When it comes to developing audience personas for a...
Crafting an effective social media strategy is indispensable in today’s digital era, where online communication shapes business and personal interactions. The landscape evolves rapidly, demanding constant adaptation to remain...
What Is an SEO Roadmap? An SEO roadmap is a document that formalizes a step-by-step plan to improve your website’s search engine performance. Complete with tasks, timelines, and assignees. ...
What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences....
Today, where trends come and go in the blink of an eye, there exists a type of content that stands the test of time – evergreen content. Evergreen content...
For your content to be impactful, search engines need to be able to find it and understand it. To increase the chances of it appearing in search results and...