What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences....
Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great...
British journalism is in disarray Another year on, and still, why is the industry peddling and supporting bullshit reporting? People continue to receive a barrage of sensationalist, misleading and...
We know that Google cares about website speed enough to factor it into its search ranking algorithm (in the form of Core Web Vitals), but just how much of...
Categorisation of these skills Attempting to neatly categorise these skills is like trying to force a square peg into a round hole. While digital marketing serves as the overarching...
Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve...
We’re thrilled to announce that WLTX SEOis launching new site speed metrics within our broader website intelligence platform! The new site speed features extend Lumar’s capabilities as a crucial...
The story so far: Google is planning to deprecate third party cookies within its Chrome browser, this will result in third party cookies effectively being blocked for users of...
Each month, our in-house technical SEO experts scour the web for the best industry news items website pros need to read this month. Here’s the latest round-up of SEO...
The ever-evolving landscape of search has many wondering what the future holds. Will artificial intelligence (AI) render search engines obsolete? Will websites become a relic of the past? In...
Here’s our take on some of the other potential challenges of Gen UIs: Generative user interfaces could pose challenges for SEO, as they impact current Google guidelines around cloaking...
Today is Global Accessibility Awareness Day (GAAD)! For the past 13 years, GAAD participants have hosted digital events to get people talking about digital accessibility. So, what better time...
Arab wealth statistics and trends showcase significant wealth concentrations among billionaires in various sectors like real estate, finance, and oil. The region has seen a rise in millionaires and...
In the vast landscape of digital marketing, small businesses often find themselves at a crossroads, unsure of where to start or how to compete with larger competitors. However, with...
In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain a competitive edge. With the proliferation of voice assistants...
LinkedIn has evolved into a bustling hub of activity, with a more than 1 billion members, sharing insightful experiences and advice, inspiring 134.5 active daily users. This platform isn’t...
In the ever-evolving landscape of digital marketing, one element stands out as a key driver of success: visual content. From compelling images to engaging videos to informative infographics, visuals...
Google, the undisputed leader in the search engine field, recently launched a significant update to combat a growing threat – and a significant tool in many content marketing strategies:...
The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a...
The realm of SEO is a battlefield perpetually shrouded in mystery. Google’s ranking algorithms, the gatekeepers to digital prominence, undergo subtle yet impactful changes, leaving SEOs constantly on their...
In the ever-crowded digital landscape, content marketing and SEO remain powerhouses for attracting organic traffic, boosting brand visibility, and establishing your business as an industry leader. But there’s a...
In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set...
The digital marketing world is abuzz with chatter about Google’s upcoming March 2024 update. While specifics remain under wraps, one thing’s clear: significant changes are hurtling towards SEO strategies. ...
In website design, two major factors drive nearly every decision: search engine optimization (SEO) and user experience. The difficulty comes from achieving the right balance between both. If you...